Andy Mosmans – ‘Branding: from name of the game to game of the name’
If you are in the branding business for quite some time, you will probably be familiar with Andy Mosmans or the creative agency ARA he currently works for. You will also understand why he is the designated expert to provide us with state-of-the-art insights into the field of branding. He brings along almost 30 years of experience in the field of branding and witnessed the development of brands from simple trademarks to one of the most important organizing principles of modern life. His keynote speech for STANDOUT will provide everything you need to know about branding.
BLCKBRD – Jan-Willem Klein-Willink – ‘What’s that sound?’
As prospective communication experts we already know that spoken or written words are not the only signs we use to create meaning and understanding within, between or about organizations. While organizations nowadays fully recognize the importance of visual communication for identity expression, the use of sound is often seen as just an element of a certain campaign. Jan-Willem Klein-Willink, owner at BLCKBRD Soundbranding and UT alumnus, knows better and returns to the UT to provide a seminar on Soundbranding.
The more brand identity oriented view held by his new and innovative soundbranding agency is that a consistent use of branded audio across all customer touchpoints will make a brand instantly recognizable and memorable. BLCKBRD works together with brands like Basic-Fit, Ketel One Vodka, Euro Hockey League, LeasePlan, Lotto and Baileys.
Mensch Creative Agency – Daan Muntinga – ‘The brand as an aesthetic whole’
When we asked Ronald Voorn – lecturer Marketing and Advertising Psychology at the University of Twente – if he knew any experts in the field of branding he said: “If you are organizing an symposium on branding, this guy is a must have”. So we are very happy to announce that Daan Muntinga will provide a seminar for STANDOUT. He will share his view on branding based on his 10 years of experience as a researcher at the University of Amsterdam together with his experience as Strategy Director at creative agency Mensch, located in Amsterdam.
SMO - Kees Klomp
Kees Klomp is managing director at SMO, a purpose economy consultant, mentor, author and entrepreneur. He is an expert in the field of socially responsible entrepreneurship.
In 2016 he wrote a book on meaningful entrepreneurship, which tells you how to follow your own motives and how to translate those motives to a company that can make the difference in terms of respect for people and the environment.
DBZ - Daan de Beer
The men of DBZ together form a great consulting agency in strategic creation. They believe that everything starts with who you are: Your identity is a basis for everything you do and don’t do. In their little church on the Frisian countryside they help clients to discover their values, dreams, ambitions and stories. That identity forms the basis for everything that comes next. “We help people, companies and organizations find out who they are and how they can add meaning, after which we help them to tell this good story to everyone who should hear that story.”
GH+O communicatie en creatie - Liedeke Pol
GH+O is a communication agency based in Leeuwarden and Leiden. They are an agency full of ‘thinkers’, ‘shakers’ and ‘beauty makers’. In their work it is not just about a beautiful website, magazine or campaign, but about the world around the brand. They immerse themselves in the experiences of their customers, and come up with communication that touches and has an effect. GH+O helps to build brands that does something to people. They work for organizations that want to stand out, precisely because they dare to be themselves.
They worked on some great campaigns, for example they work for the foundation Free a girl, did a rebranding of the library of Leeuwarden (Dbieb) and launched the campaign #houhetlekkervoorjezelf.