Archetype Q&A

About this event

Jun 3, 2020

Archetype Q&A

Q&A with Archetype

"Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success."

Archetype is a global PR agency with one of the offices in the heart of Amsterdam. Archetype contributes to increasing brand awareness of the world's largest brands in the tech industry. An intern will be involved in planning and executing PR and communication strategies for Amazon Web Services, Lenovo and Salesforce, which combine retail, technology and lifestyle.

As PR professionals, we see a gap between what interns expect from a PR stage and what they will eventually do. We want to close this gap. Our goal is to help as many students as possible find a suitable internship. We notice that PR can sometimes be a vague concept, so we want to create more clarity about PR by means of the live Q&A. We also want to provide students with information about walking a stage at a PR agency.

In this way we want to share our knowledge and experience with the students. We hope to bring the following points to the students in the live Q&A:
- What exactly does PR mean
- What are the daily activities of a PR consultant
- What does an internship look like at Archetype
- How does the application procedure for an internship work and how do you prepare for this?

After this, there is plenty of time and space for students to ask us questions.

If you want to join this session please email:




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